Jun 26, 2008
Sometimes we're tempted to mail the kitchen sink to our donors -- communications that will inform, educate, inspire, motivate ... and, by the way encourage them to send a gift. In this podcast we talk about the importance of one thing at a time when you want to influence donors. Plus, we tell you the one type of...
Jun 20, 2008
Is there anything you shouldn't show or describe in effective fundraising? Short answer: Yes. We look at this complex issue with some guidance that can help you make good decisions in this difficult and controversial area.
Jun 12, 2008
Many organizations working in the social service sectors hobble their fundraising by focusing excessively on the "dignity" of those they help. We'll show you how that not only hurts fundraising but actually hurts those you seek to "protect." If you can change your focus from protecting their dignity to telling the truth...