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Fundraising is Beautiful

Dec 17, 2013

Understanding the problem can lead us to the solution. Here are four of the most important causes of donor attrition:

  1. Increased competition -- more organizations are asking.
  2. Donors are consolidating their giving -- more money going to fewer organizations.
  3. Generational change: Boomers are rapidly replacing the...


Dec 3, 2013

Keeping your donors means developing relationships -- two-way "conversations" with each donor about your cause. Follow this simple framework, and you'll keep more donors for longer:

  1. Ask often and well.
  2. Thank promptly and well.
  3. Report back on the impact of the donor's giving.
  4. Repeat the first three steps over and...