Dec 17, 2014
Here are 12 fundraising tips -- most of them super-easy and ready to try immediately -- that can boost your fundraising results, this holiday season or any other time of year.
Dec 3, 2014
The coming weeks are the probably the most important of the year for your fundraising. Here are practical tips for both direct mail and online fundraising that can make the most of the generosity your donors feel as the year comes to an end.
Nov 19, 2014
A donor writes a letter to the president of the organization. It's an articulate critique of what the donor dislikes about their fundraising: It's simplistic, repetitious, and emotional. What do you do? What do you say? We read an actual letter from a real donor and talk through the right -- and wrong -- response....
Oct 22, 2014
Storytelling that persuades donors to action isn't magic. You just have to make sure your has these elements:
Jun 18, 2014
Do you ever wonder if your donor communications are truly donor-focused? Check what you're saying against this list: