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Fundraising is Beautiful

Dec 17, 2014

Here are 12 fundraising tips -- most of them super-easy and ready to try immediately -- that can boost your fundraising results, this holiday season or any other time of year.


Dec 3, 2014

The coming weeks are the probably the most important of the year for your fundraising. Here are practical tips for both direct mail and online fundraising that can make the most of the generosity your donors feel as the year comes to an end.


Nov 19, 2014

A donor writes a letter to the president of the organization. It's an articulate critique of what the donor dislikes about their fundraising: It's simplistic, repetitious, and emotional. What do you do? What do you say? We read an actual letter from a real donor and talk through the right -- and wrong -- response....


Oct 22, 2014

Storytelling that persuades donors to action isn't magic. You just have to make sure your has these elements:

 

  • It's about the donor (not about your awesome organization)
  • It leads to the donor taking action -- entering the story
  • It's unfinished -- you want to donor to create the satisfying end to the story.

 


Jun 18, 2014

Do you ever wonder if your donor communications are truly donor-focused? Check what you're saying against this list:

  1. Donors are the heroes of most of the stories you tell.
  2. Donors get prompt, detailed, and frequent information about the impact of their giving.
  3. Donors has control over how you communicate with...