Fundraising is Beautiful

Feb 18, 2015

Donor acquisition -- in any medium -- has a fundamentally different "ecosystem" form donor cultivation. Knowing the difference will make you far more effective in both.

We discuss the differences in response numbers, cost, messaging, and long-term impact between acquisition and cultivation.

Feb 4, 2015

Before you know anything else about fundraising, there are three basic assumptions you should know about it:

1. Fundraising is all about specificity. It's the specific change you're asking the donor to help make with their gift. Abstractions and generalities fail to move donors to action.
2. Fundraising is about building...