Fundraising is Beautiful

Nov 18, 2015

Recorded on Friday afternoon, October 23, 2015. Hurricane Patricia was barrelling toward the coast of Mexico, and we didn't yet know if it was going to be a humanitarian disaster or not. (Thankfully, it wasn't.)

Some disasters give us advance warning. Others, like earthquakes, don't. Some disasters get the attention of...

Nov 4, 2015

Here are seven common storytelling sins that make your story ineffective:

1. It's about you, not your donor.
2. It doesn't have conflict.
3. The problem is too big.
4. It's a story about success, not need.
5. It's over-written.
6. It's too hard to read.
7. It's aimed at the wrong audience.

This podcast is a preview of the...