Mar 29, 2017
The most impactful element of any direct mail project is the teaser -- what you put on the outer envelope.
We'll share what works, what never works, and the surprising "most likely to succeed" approach.
We'll also discuss email subject lines -- a closely related topic with some strong similarities to direct mail...
Mar 1, 2017
Houses of worship are a powerhouse of the fundraising world. But even they face new challenges in getting their people to donate.
We take a practical and realistic look at the challenges churches face and what they can do to motivate their people to give generously.