Fundraising is Beautiful

We've looked at a lot of nonprofit websites. More than is good for our mental health, frankly.

And we've found three things to be wrong with nearly all of them:

1. Your website doesn't present some kind of need that the donor can meet.
2. The idea of giving is not clear and strong.
3. You've created it to make your leadership...

A lot of nonprofit thank-you messages say something like this: "Thank you for being our partner...."

That's about as thrilling to the donor as telling her she has nice elbows.

Donors don't give in order to be our partner. They give to have a positive impact on the world in some specific way. And that's what you should...