Does your fundraising subtext tell donors they matter, or that they don't?

Sep 27, 2017

What's the subtext of your donor-communications stream? That is, what's the overarching message they're getting, even though you might not be saying it out loud?

For many organizations, it's:

• We've got this.
• We're taking care of the problem.
• You can partner with us if you like.

But for the really effective...

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