Fundraising is Beautiful

Jun 24, 2010

Direct mail, the life-blood of most fundraising programs, has different design conventions from other types of design. It's less pretty, more old-fashioned, and almost messy. Here's a look at direct mail design and packaging: Everything you need to create successful fundraising appeals -- from fonts, to photos,...

Jun 8, 2010

Effective fundraising has some characteristics that you might find odd or off-putting:

1. It's simple.
2. It's about only one thing.
3. There's an obsessive call to action.
4. It's built around stories.
5. It suggests specific amounts for donors to give.
6. It's all about donors (not about the nonprofit).

This action-packed program...