Dec 2, 2015
Your donor gets nothing in return for her donation. Nothing but your communications.
Your communications have a big job to do: To show her something she may have no way of knowing otherwise: What her gift made possible.
That's how you cross the gap from a donation being a random, one-time event to building a meaningful...
Nov 18, 2015
Recorded on Friday afternoon, October 23, 2015. Hurricane Patricia was barrelling toward the coast of Mexico, and we didn't yet know if it was going to be a humanitarian disaster or not. (Thankfully, it wasn't.)
Some disasters give us advance warning. Others, like earthquakes, don't. Some disasters get the attention of...
Nov 4, 2015
Here are seven common storytelling sins that make your story ineffective:
- It's about you, not your donor.
- It doesn't have conflict.
- The problem is too big.
- It's a story about success, not need.
- It's over-written.
- It's too hard to read.
- It's aimed at the wrong audience.
This podcast is a preview of the...
Sep 30, 2015
Listen to an excerpt from the new book, How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing by Jeff Brooks, reading the chapter titled "The Evil Cousin of Fundraising."
Learn about the
all-too-common practice of fundcrushing -- using large
numbers and overwhelming facts as the means...
Aug 19, 2015
The most common and destructive error fundraisers make is aiming their messages at themselves -- creating what they believe would motivate them to give.
They should be aiming at their donors. And donors are very different from you in nearly every way.
Here's help for aiming your work in the right direction so you can...