Donor Retention, Part 2: Four Simple Principles for Keeping Your Donors

Dec 3, 2013

Keeping your donors means developing relationships -- two-way "conversations" with each donor about your cause. Follow this simple framework, and you'll keep more donors for longer:

1. Ask often and well.
2. Thank promptly and well.
3. Report back on the impact of the donor's giving.
4. Repeat the first three steps over and over again.

This is your path out of the recession and the retention problems that are plaguing fundraisers everywhere.