Understanding the problem can lead us to the solution. Here are
four of the most important causes of donor attrition:
Increased competition -- more organizations are asking.
Donors are consolidating their giving -- more money going to
fewer organizations.
Generational change: Boomers are rapidly replacing the WWII
Generation as donors, and their needs are different -- more
difficult for fundraisers to meet.
Professional dilution. Not enough experienced, well-trained
professional fundraisers to meet the growing demand.
About the Podcast
In this podcast, Steven Screen & Jeff Brooks give you super-actionable information for how you can make your next fundraising effort raise more money.